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Podcast: Behind Her Empire
Episode: #119: Secrets to Building a Viral Brand in a Competitive Market with Natalie Mackey, Co-Founder of Winky Lux
Description: Starting a business is always a risk, particularly if you’re forfeiting a stable career trajectory to do so. Our guest today is living proof that pursuing your passions pays off. Natalie Mackey is the founder and CEO of clean makeup and skincare brand, Winky Lux. Natalie took the bold leap of leaving her career in finance to start her own business (which came from a “failed” idea) and Winky Lux has now grown to over $100 million in sales, both online and in Target and Ulta Beauty stores nationwide.In our conversation with Natalie, we find out al...