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Podcast: The Leadership Project Podcast
Episode: 073. Strategic Narrative with Guillaume Wiatr
Description: 💠What is a narrative, exactly? It's more than a story.Stories often have a beginning, a middle, and an end, making them self-contained. Contrarily, narratives are open-ended. The outcome depends on the decisions and deeds of people involved, it has the potential to be a forceful call to action.Guillaume Wiatr, the Principal and Founder of MetaHelm, a company that guides CEOs, founders, and business owners to align teams and accelerate innovation adoption, joins us in this week's episode. His insight that stories engage but narratives mobilize is the groundbreaking subject of his boo...