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Podcast: Let's Talk Loyalty
Episode: #275: Gamification Guru Explains Psychological Drivers of Engagement
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This exciting episode features the author of a fascinating book called “Actionable Gamification” by Yu-Kai Chou.Yu-kai is one of the earliest pioneers of gamification and is a regular keynote speaker and lecturer on gamification at organizations including Stanford University, Google, Tesla, and Boston Consulting Group, among others.Yu-Kai's insights came from many years as a gamer and realizing the strategic value that the best games offer to thei...