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Podcast: Baseball By Design: Stories of Minor League Logos and Nicknames
Episode: Groundbreakers: UniWatch’s Paul Lukas, Helmet Sundae Guru Eric Lichtenberg
Description: Paul Lukas has been covering sports branding for nearly a quarter century through his popular online platform, UniWatch. Paul joins the show to talk about trends in the field, and how they influence (or are influenced by) minor league baseball.
And for dessert, the godfather of helmet sundae collecting, Eric Lichtenberg, talks about that hobby, and how it has inspired by his own work in graphic design.
Paul Lukas, UniWatch
Website / Twitter
Eric Lichtenberg
Website / Twitter
Baseball By Design
Twitter / Instagram / Website
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