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Podcast: Foodpreneur with Chelsea Ford
Episode: #32 Walking the trade show floor with a wholesale buyer to close a sale.
Description: Send us Fan MailWhy would a wholesale buyer buy if they don't see the value your product brings to their business?If you're not a confident sales person, hope won't work.Instead use trade shows to help you build rapport with your buyers and close more opportunities. Trade shows are not just for developing new opportunities. Buyers and producers alike know they'll be sold to at a show, so it's your opportunity to take advantage of that and close more deals.The key? You need to be prescriptive.