Want to create an interactive transcript for this episode?
Podcast: Startup To Scale
Episode: 59. Build an Influencer Marketing Program, with Yash Chavan
Description: Have you considered influencer marketing but haven’t figured out how to make it work for your brand? In today’s episode, we break down the six-step process of building an effective influencer marketing program and walk through exactly how to do it. I’m joined by Yash Chavan, founder of Saral, an influencer marketing tool that makes tracking each step much easier. We discuss:Creator Prospecting Creator OutreachDeal Making and NegotiationCreator EngagementPerformance TrackingBuilding a RelationshipStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great...