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Podcast: IT Visionaries
Episode: Championing the Prospective Customer With David Heinemeier Hansson, Co-owner & CTO, 37signals
Description: Software itself is constantly being updated, but are some conventional approaches used by tech leaders also in need of an upgrade? David Heinemeier Hansson is the Co-owner & CTO of the software company 37signals, producer of the successful web services Basecamp and HEY. On this episode, David explains the forward-thinking methodologies that his company has successfully implemented, like championing prospective customers rather than current ones, enforcing a short six-week planning cycle, and placing a higher value on intuition over data.Tune in to learn:David describes the “six-week cycle” approach at 37signals (03:30)How did 37signals develop its shor...