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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Social Media Strategy to Meet Business Goals with Diane Shapiro
Description: Diane Shapiro, Social Media Manager for cybersecurity companies, joins us to discuss all things social media. As a social media strategist for top B2B companies, PR agencies, and cybersecurity industries, Diane has over 10 years of experience helping companies broadcast their messages on social media to gain engagement and meet business goals. This week, Diane talks to us about employee engagement, post scheduling, metrics of measuring success, and how to speak to your target audience online.
Timecoded Guide:
[02:03] Engaging employees in your cybersecurity social media strategy
[07:20] Encouraging employees to create company content on...