Want to create an interactive transcript for this episode?
Podcast: Finding Founders
Episode: Inheriting Pakistan's Athleisure Empire, Rejecting it, And Starting Fresh - #126: Ammar Belal | One432
Description: Originally from Pakistan, Ammar Belal grew up in a family of entrepreneurs. His father ran one of the biggest textile manufacturers in the country, but his parents wanted him to have a global perspective. Cycling through Boston, Geneva, and Lahore throughout his childhood, Ammar always lived an unconventional life. When he finished school he was slated to inherit his father's empire, but 9/11 changed the trajectory of the business completely. He was witnessing a failing company. Ammar diverged from the set path and decided to pursue fashion, starting Bespoke Denim and then ABCD athleisure. He then started the first luxury m...