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Podcast: Recipe for Greatness
Episode: Marcus Black - Spirit Of Harrogate Cofounder | Driving Awareness To A Premium Product
Description: Today on the podcast we have Marcus Black who is the co-founder of Spirit of Harrogate - the company making incredible Gin, which you may know as Slingsby, a gin that prides itself by sourcing everything locally to his hometown, Harrogate.Marcus, an accountant by trade found somehow found himself at the head of an international drinks company, Intercontinental Brands, with his now co-founder, Mike.In this chat we cover creating a successful co-founder relationship, the importance of understanding your goal for the brand, driving awareness in the premium space and so much more.<...