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Podcast: Road 2 Retail
Episode: Episode #3- How to get a meeting with a retailer?
Description: Once you have narrowed down the ideal retailer to approach in an attempt to expand your business, how do you get a meeting with that buyer? Â Relationships matter! Â Do you have a key contact that can recommend you and your brand to the retailer? Â Is your product truly unique and different? Â Retailers want to grow their sales- not just divide the same pie into more pieces. Â Is your team credible- meaning do you know your category and have you worked with this retailer before? Â And lastly, can you fund your brand at a competitive level?