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Podcast: Road 2 Retail
Episode: Episode # 2- How to know you are ready for retail?
Description: What do you need to consider before you attempt to approach a retailer seeking distribution for your small/emerging/challenger brand? Â Can you produce with consistency at scale? Â How confident are you in your manufacturing partner? Â Is your supply chain stress tested? Â Do you have a 'go to market strategy' developed? Â Do you understand the criteria for success the retailer will place on your brand? Â Do you understand the cost of failure?