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Podcast: Marketing with Purpose
Episode: Creating a Year-End Ask That Sticks with Guest Heather Stewart
Description: For some of us, even if we’ve been doing it for years, asking people for money never gets easier.In this episode of Nonprofit Marketing with Purpose, we interview Heather Stewart, Director of Development for the Voluntary Action Center (VAC), a pro at the year-end giving ask.Following her advice, even those who are most wary about seeking donations can find a simple recipe for success.Â
Episode Highlights
Introduction to Heather - 1:22Components of a good year-end ask letter - 4:18Importance of personal connection in Asks - 8...