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Podcast: Can Marketing Save the Planet?
Episode: Episode 41: Brainprint - The biggest impact of the industry of influence, Solitaire Townsend - Futerra
Description: “As an industry we can go from seriously being part of the problem to leading the solution. We’re the final piece of the machine slotting into the climate movement, speeding up solutions. But we cannot be doing that whilst we’re also serving the destruction. We can’t do both. And that tension is growing every day.”
When we heard Solitaire’s Ted Talk, ‘Are ad agencies, PR firms and lobbyists destroying the climate?’ (which has almost 1.8million views), we were keen to pick her brains and share her wisdom.
Co-founder and Chief Solutionist at Futerra, (a t...