Want to create an interactive transcript for this episode?
Podcast: Healthcare IT Today Interviews
Episode: Labelmaster Expects Their Brand To Be a Strategic Business Driver
Description: A brand is more than a logo, a color palette, and a smartly crafted tagline. When properly articulated and carefully implemented, a brand can help guide strategic business decisions. Building a brand of this strength is a journey that requires a disciplined approach. Labelmaster, a 50-year-old company is currently on such a journey and their goal is nothing short of a brand that will drive growth for decades to come. Â Â
Robert Finn, Vice President of Marketing, Product Management and Analytics with Labelmaster sat down with us to share his insights, lessons learned so far, and some behind-the-scenes wo...