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Podcast: New Books In Public Health
Episode: Jamie Ducharme, "Big Vape: The Incendiary Rise of Juul" (Henry Holt, 2021)
Description: It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. The company they built around that device, Juul Labs, would go on to become a $38 billion dollar company and draw blame for addicting a whole new generation of underage tobacco users.Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the...