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Podcast: The Content Cocktail Hour
Episode: Bringing More Attention and Focus to Content Distribution
Description:
Jonathan and Brett take some time to discuss content distribution. Most marketers are thinking more critically about content distribution these days, as they try to get their message to the right audience. They discuss various distribution channels, The Juice’s solutions, outbound marketing, inbound marketing, SEO and narrative-drive content, and the evolving role of the content marketer. 0:00 Introduction 0:58 Conversation with JG 4:30 Measuring impact of marketing 6:14 SEO VS narrative-driven 10:50 Who’s responsible for distribution 12:38 Comparing to football 15:30 Channel selection 17:18 Finding audience 21:50 Internal marketing 23:44 The Juice hub 26:05 Outro