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Podcast: The co-lab career stories
Episode: Gina Gretchko - Fractional CMO, Brand Strategist + Social Media Expert
Description: After a 12-year career focus on social media marketing for Fortune 50 companies including PepsiCo, Disney, and General Electric, and with storied brands across European luxury houses including LVMH, Kering, Richemont, and Chanel, Gina Gretchko launched her own consultancy which helps brands define and scale their content strategies to execution.
Most recently, Gina built a best-in-class social media practice from the ground up for Saks Fifth Avenue and the HBC umbrella of multi-brand retailers (Saks OFF 5th, Lord & Taylor, Gilt Groupe, Hudson’s Bay). There, she partnered with executive leadership to introduce full-funnel social strategy, develop omni processes, es...