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Podcast: Marketing Against The Grain
Episode: Every Business in the Future will be Community Enhanced with Greg Isenberg
Description: What’s the difference between an audience vs. a community? Greg Isenberg (Co-Founder/CEO at Late Checkout) joins the show to discuss what a community-based product is, why community is a better business model, real companies who utilize token technology to build loyalty, and more!Who is Greg Isenberg?Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tec...