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Podcast: Smart Talk
Episode: Dr Angus Campbell on the pitfalls of design dominated by data
Description: The perils of data-driven design are explored by Dr Angus Campbell. (A highlight of Auckland University's Raising the Bar talk series)Are you perpetually underwhelmed by the products you buy?According to design expert Angus Campbell, this is most probably because they are the result of data-driven design.This trend has dampened creativity and led to products which are boring and also less effective than they should be, says the Auckland University lecturer.In a world with complex problems, we need creatives to take back the reins and be more innovative...