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Podcast: Traction Podcast
Episode: 3 Rules for Building a Multi-Product Company with Shadi Rostami, Amplitude
Description: On this episode, Shadi Rostami, Senior/Executive VP of Engineering at Amplitude discusses the tell-tale signs companies should look for before expanding their product suite and three major considerations before doing so. Â Expanding beyond your first-ever product offering is a huge moment for any company. Unfortunately, it is also a moment that is very difficult to get right. Â Specifically, Shadi covers: The right time to go multi-product. How to set your organization up to go multi-product. Horror stories. Managing new and existing customers with new products. This episode is mo...