Want to create an interactive transcript for this episode?
Podcast: Road 2 Retail
Episode: Episode # 15 Interview with Richard Palmer- Executive Creative Director of Little Big Brands.
Description: Today on the Road 2 Retail we speak with Richard Palmer- Executive Director of Little Big Brands. Â LBB is a fantastic branding and design firm that has a long history of doing excellent work for their clients and helping them grow their business. Â Today Richard discusses the importance of truly understanding your consumer, how to create a brand personality and voice, and the dangers of cutting corners by not doing research. Â Richard also covers some of the key points to consider with regard to a brand's physical packaging structures and how this can become a key competitive advantage for your bra...