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Podcast: The CU2.0 Podcast
Episode: CU 2.0 Podcast Episode 218 on Larky and the Power of Push Notifications to Engage Members
Description: Send us Fan MailWho opens email anymore and as for phoning members, forget about it.Diminishing returns from once mainline communication channels have many credit unions pulling their hair out in frustration.Enter Larky. Larky delivers context appropriate push notifications from inside the credit union mobile app. It's not SMS, these are notifications in the mobile banking app.In fact Larky itself is invisible to the member.What kinds of notifications are available? They are customized by and for the cre...