Want to create an interactive transcript for this episode?
Podcast: Breaking Through in Cybersecurity Marketing
Episode: Sales Enablement to Gain Qualified Leads with Matthew Delman
Description: Matthew Delman, Director of Product Marketing at LookingGlass Cyber, joins the show this week to discuss all things related to sales enablement strategy. Sales enablement helps businesses provide consistent messaging throughout all their content. This enables (Get it?) potential customers to have a seamless journey from discovery of a company to purchase of products or services. In this episode, Matt teaches us how to boost a sales cycle, streamline communication, and improve internal organization, all through the magic of sales enablement.
Timecoded Guide:
[02:48] Explaining sales enablement and how it fits into marketing strategy
<...