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Podcast: Perfume Room
Episode: 67. Farm-To-Table but Make it Fragrance (w/ MATIERE PREMIERE Perfumer, Supplier, & Co-Founder Aurélien Guichard)
Description: Aurélien Guichard reaps what he sows... and then facets it. The rose and tuberose in his fragrances? It's sourced directly from his own organic flower farm in Grasse.  So yeah, in addition to being an illustrious, brilliant, 7th-generation perfumer responsible for some of your favorite smells (*cough cough* Gucci Guilty, Versace Eros, Narciso Poudree, Burberry Hero) Guichard is redefining what it means to be sustainable, natural, and locally-sourced (and not in an annoying greenwashing way). We discuss his path to perfumery, the inspiration behind Matière Première, and how you never know when an old fragrance formula migh...