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Podcast: Music Ally Focus
Episode: TikTok, influencer marketing, and how artists can go viral on TikTok, even on a small budget
Description: Music Ally Focus Ep. #79: We're speaking to Sam Saideman, co-founder of Innovo Music Management about TikTok, influencer marketing, and how artists can do it effectively – it's a really interesting conversation, full of good ideas, and free of marketing blah blah.
Sam’s a big fan of TikTok – “it has an unlimited upside” he says – but if you get TikTok wrong, you can get it really wrong. “You could easily spend $100,000 on a music marketing campaign on TikTok and not get a single thing you wanted out of it… and they guy next to you could spend $500 activating one influencer an...