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Podcast: Eye on Potatoes: A Podcast on All Things Potatoes
Episode: Increasing Demand for Potatoes with Kim Breshears, Potatoes USA's Chief Marketing Officer
Description: Kim Breshears, Chief Marketing Officer at Potatoes USA, joins the podcast to talk about how her and her team are working to strengthen the demand for potatoes in the U.S. and in important export markets around the world. Now in her eighth year with Potatoes USA, Kim also addresses how the marketing of potatoes has changed and what the industry is doing to invest in potato nutrition science and new marketing strategies to engage consumers and change the way people think about potatoes. The Eye on Potatoes Podcast is made possible by our presenting sponsor, Syngenta. D...