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Podcast: Digital Marketing Master
Episode: "Having a Hypothesis : Generating SQL's" with Dipesh Mukerji
Description: Sarah talks with Dipesh Mukerji, Senior Director of Product Marketing at Cisco AppDynamics. Dipesh discusses recent changes in digital marketing, and how mass layoffs and budget cuts have forced companies to think strategically about their marketing budget. He also dives into how having a “hypothesis” could help companies better serve their customers and utilize their budget effectively.