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Podcast: The Content Cocktail Hour
Episode: Selling at an Early Stage Company with Kate VanLue
Description:
Brett is joined by Kate VanLue, Director of Sales at The Juice. She shares some of the challenges and advantages of selling at The Juice and how her sales process has evolved. Some marketers understand the value of The Juice right away and are easy to onboard, while other marketers need more time or have constraints in budget or from leadership. 0:00 Intro 1:09 Conversation with Kate 2:30 Selling a new product 4:53 Sales process at The Juice 7:00 Communicating value 10:30 Quality over quantity 15:10 Profile of The Juice user 17:40 Challenges from leadership 21:45 Price 25:00...