Want to create an interactive transcript for this episode?
Podcast: That's What I Call Marketing
Episode: S1. Ep 15: Tara O'Sullivan "B2B - Lessons In Marketing To People"
Description: With Tara O'Sullivan, VP of Marketing at Omnipresent. This Week, Conor is joined by Tara O'Sullivan, VP of Marketing at Omnipresent. Tara has over 25 years of extensive experience in B2B Technology & Marketing. In this episode, Tara discusses how marketing can be as effective for B2B companies as for consumer, because at the end of the day, the purpose of both consumer and business marketing is to create an environment where a sale can occur. Tara believes B2B its understanding people's pain within a business and being more than just a provider of a solution, but also a...