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Podcast: Behaviour Change Marketing Bootcamp
Episode: E33 Problem Page - The biggest mistake!
Description: Â Episode 33 kickstarts our 3rd series The Problem Page.
Q. What is the biggest mistake when planning behaviour change marketing?
A. No behaviour change goal.
This episode explores the reasons why we may not start with behaviour change goal and the confusion between a policy goal and a behaviour change goal.
Ruth shares two case studies and how the focus shifted when using behaviour change goals.
We explore how you can stop running more awareness campaigns, and shift from piling knowledge onto people that doesn't lead to action. How you can...