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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: How Outsourced Marketing Teams are Helping Businesses Win in A Digital-First World
Description: B2B companies keep getting told that they need to invest in marketing but most still see it more as a ‘nice to have’ not a ‘ must have’.It has the look and feel of an expensive with an uncertain ROI attached to it.While its true that today its difficult to move the needle on sales, let alone building brand recognition for your product or service, marketing can be effective and budget friendly - if you become more flexible about staffing. And it can help improve sales in a more tangible way - when yo...