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Podcast: The CMO Podcast
Episode: Shanee Ben Zur (Crunchbase) | CMO's and the Impact on Business Metrics
Description: Shanee Ben-Zur is the Chief Marketing and Growth Officer for Crunchbase, a company founded in 2007 by Michael Arrington, initially as a place to track the startups his parent company TechCrunch was writing about. In 2010, AOL bought TechCrunch and Crunchbase, but Crunchbase went private again five years later.  She has a degree in Management Science from UC San Diego, and began her journey at a PR firm founded by ex-Apple executives. Since then, she's held roles at Salesforce, Nvidia, and Dropbox. After three years at Crunchbase, she's now CMO. Tune in to hear Shanee and Jim talk...