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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Build Brand Awareness via Demand Gen with Elliot Volkman
Description: Elliot Volkman, Director of Brand, Content, and Community at Drata, joins us in this episode to talk about demand generation strategies, also known more casually as demand gen. Demand gen consists of targeted marketing programs to drive brand awareness and build interest for qualified leads in products, services, and more. Tune in to our discussion with Elliot to learn how demand gen intersects with sales enablement, brand, content, and even community.Â
Timecoded Guide:
[03:52] Demand gen vs. brand message
[07:40] The goal of demand gen in an organization
[14:48] How demand g...