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Podcast: Speaking of Psychology
Episode: The psychology of political messaging, with Drew Westen, PhD
Description: Psychologists’ research has found that it’s not the nuances of policy debates that drive voter behavior but instead how voters feel about candidates and political parties -- and whom they trust to share their values. Drew Westen, PhD, of Emory University, talks about how emotions drive our political behavior, what makes for an effective political speech or ad campaign, and what role political messaging may be playing in shaping our increasingly polarized public discourse.  Links  Drew Westen, PhD  Speaking of Psychology Home Page Learn...