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Podcast: Branding Deep Dive with Ahmed Cheema
Episode: 41. Brick and Mortar Branding with Asad Patel
Description: Today we’re talking to Asad Patel. Asad has been involved in running brick and mortar businesses since he was a child. Amongst other things he’s run a clothing store, a cell phone store, and a food truck.In this episode we dive deep into the various businesses that he’s been a part of and the branding lessons he’s learned along the way. Key Lessons:Brands are shortcuts for decisions - When looking at members mark products, people don’t even look at the price and make comparisons because members mark is establis...