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Podcast: Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Episode: Analyzing the Trends in Digital Marketing with Peter Shafer | Marketing Expedition Podcast
Description: Peter Shafer is the Vice President of Sales and Marketing at The Prosper Group. Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter is the ideal person to shed light on how using data effectively can vastly improve your digital marketing campaigns. Your audience is going to love his advice - whether it is made up of high-level executives, marketing experts, researchers, or business owners yearning to effectively communicate their messages and build long-term engagement with their brand. Peter believes strongly that context, content, and collaboration are the keys...