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Podcast: Can Marketing Save the Planet?
Episode: Episode 42: Sustainable Investments - Changing the narrative with Zach Stein, The Carbon Collective
Description: “The fossil fuel industry is an industry in decline - being outcompeted by better technologies. The narrative we’re fighting against is that solving climate change is a sacrifice. We cannot afford not to have the best marketers around the world world focused on exactly this.”
A truly informative episode where we talk with Zach Stein, Co Founder of The Carbon Collective about the realities of sustainable investment - from a personal perspective.
Zach shares so many insights, backed up with real-world examples. What’s clear is that aligned with changing behaviour, we need to change t...