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Podcast: The Jag Show: Podcast Tips, Tricks, and Best Practices
Episode: Is iHeart Scamming the Podcasting Industry?
Description: Is iHeart scamming the podcasting industry? Â That's the implication of an article this week that was widely discussed in the podcasting world.The story is from Bloomberg and written by Ashley Carman, one of the most respected reporters in our industry. https://www.bloomberg.com/news/articles/2022-09-27/inside-podcasters-explosive-audience-growthAdvertising buys in podcasting are based on audience size - downloads and streams. Â According to Carman, publishers are buying ads inside mobile games. Â The publisher can claim a dubious download, as WELL as an ad impression for a commercial that may not be heard.A...