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Podcast: Banking on Digital Growth
Episode: 233) #ExponentialInsights - How to Think Like a Brand, Not a Bank - Part 1
Description: Banks have a branding problem. Too often, their offerings aren’t in line with customer expectations.
It’s time for financial institutions to step out of their comfort zones and embrace the tension that comes with positive change.
Allison Netzer (https://www.linkedin.com/in/allison-netzer-1b98335/), Chief Marketing and Strategy Officer at NYMBUS (https://www.nymbus.com/) and coauthor of Think Like a Brand, Not a Bank, joined us to talk about the branding mindset in banking.
Join us as we discuss:
- Data trends in financial services branding (6:25)
- Why...