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Podcast: The Content Cocktail Hour
Episode: Grappling with Growth at an Early Stage Company with Alaina Thompson
Description:
Alaina Thompson, Head of Growth, has been at The Juice since its beginning with Brett. Today, they discuss all things growth marketing and what is and isn’t working. Alaina’s role has evolved with the company and she's focused not only on acquiring members, but also retention and monetization. A true modern-day marketer, Alaina isn’t afraid of a little experimentation to get the ball rolling. 0:00 Intro 0:51 Conversation with Alaina 1:50 Sponsorships/partnerships 5:57 Alaina’s role 8:46 Infrastructure 11:06 Product and engineering teams 14:12 Experimenting 16:47 Personalization and paid ads 20:30 Advice 22:30 Outro