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Podcast: Indie Hackers
Episode: #171 – Winning People's Attention with Nathan Latka of Founderpath
Description: Nathan Latka (@NathanLatka) believes we've entered a new world where the most scarce thing any founder can compete for is not funding, but people's attention. So after selling his first business in 2015, Nathan made a surprising pivot from SaaS and started… a podcast. Then he wrote a book. And launched a magazine. In his eyes, nobody should be building SaaS products until they've built a media brand. In this episode, Nathan and I discuss how he's built up an audience, his tactics for earning millions of dollars in sponsorship revenue, and how he's capitalizing on the attention he's earned wi...