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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 817 – The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)
Description: Have you ever eaten an "Impossible Burger"? They do a pretty good job of making plants taste like meat, but why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was thought to be impossible to make it look and taste like real meat.
So no matter your carnivore or vegan status, you could be fooled that the burger you are eating is meat.
in business, we have all been fed a lot of "Impossible" meals...