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Podcast: The Number
Episode: Episode 73: Are You Charging Enough Money
Description: In this episode you’ll find out why not charging enough can mean you are losing customers and the secret ingredient of choosing the right price.
Discussed in this episode:
Your price tells your customers if they are for youPeople who like your lower price may not be your best customersValue-based or hourly-based pricing, which is best.Your price is too low if you have plenty of customers, but you aren’t making enoughFixed costs and variable costsCost of Goods Sold (CoGS)The difference between revenue and incomeThree legs of price - the 3rd will...