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Episode: #107 Building an Equestrian Media brand, spotting gaps in the market and always learning with Shane McCarthy @shanemcsocial
Description: Have you heard of the Grassroots Gazette? Or maybe Equitas? (if not you should check them out!)
They are online magazines that are dedicated to getting coverage for the grassroots community in equestrian sports (Grassroots gazette) and for women in the equestrian industry (Equitas)
Today I talk to Shane McCarthy who is the CEO of both magazines.
We talk about where the idea for both magazines came from.
Creating the fastest growing online equestrian media brand in Ireland and the UK.
How coverage for the most significant areas of the Equestrian industry is often forgotten and how the team at t...