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Podcast: Let's Talk Loyalty
Episode: #284: Fuel Rewards from Shell - Award-Winning Loyalty Celebrates 10 Years Delighting Customers
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today we are hearing from the iconic "Fuel Rewards" program from Shell in North America.With almost 30 million members, and over 12,600 fuel stations nationwide, Shell’s award-winning “Fuel Rewards” program continues to remain relevant and compelling for American motorists, with a core proposition based on cents-per-gallon savings.To celebrate their ten-year anniversary, Shell’s Fuel Rewards program recently launched 10 months of exciting new ways to save, and also new ways...