Want to create an interactive transcript for this episode?
Podcast: In The House
Episode: 103. David Allison - The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
Description: Imagine convincing people to do something that is in their best interest. We dive into behavioural science with David Allison as he helps us understand how we can use psychology, sociology, and neuroscience to better our business. The Valuegraphics Database, and the strategy that led to the careful and scientific protocol, provides a competitive edge for companies to improve their customer relationships while increasing the financial value for the customer. Relationships with customers become deeper and richer all while becoming less transactional. With this trust, a business can work more effectively to speak to the deepest foundation of a cust...