Want to create an interactive transcript for this episode?
Podcast: INspired INsider Podcast
Episode: [Direct Response Series] Improving the ROI of Your Marketing with Don Hauptman, Author of The Versatile Freelancer
Description: Don Hauptman is one of the legends of copywriting and direct mail marketing. He is an award-winning direct-response copywriter with a 30+ year career during which time he created many successful direct mail packages and renewal campaigns. Don retired a few years ago but still speaks and writes on marketing. Don may be best known for his headline "Speak Spanish [French, German, etc.] Like a Diplomat!" This familiar series of ads has sold spectacular numbers of recorded foreign language lessons and generated revenues in the tens of millions of dollars. His work is mentioned in three m...