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Podcast: INspired INsider Podcast
Episode: Leading with the Customer Education Approach and more with Rick Cesari Founder of Cesari Media
Description: Rick Cesari was the first person to use an infomercial to build a national brand name (Juiceman®) and then apply the same strategy to launch a number of other products and brands into the stratosphere: The Sonicare Toothbrush, the George Foreman Grill, OxiClean, and Orange Glo®, as well as Fortune 500 clients Microsoft and Clorox®. He is the founder and CEO of Cesari Media, a full-service direct-response marketing agency that provides production, media buying, interactive, and campaign management services. Here's a glimpse of what you'll learn: [0:45] I introduce my guest, Rick Cesari. [1:30] Must have components of an infomercial. [2:30] How to...