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Podcast: INspired INsider Podcast
Episode: Designing Effective Sales Offers with Kim Krause Schwalm
Description: Today we have Kim Krause Schwalm, one of the top direct response copywriters. She has worked in the industry for more than 25 years creating breakthrough copy for companies like Boardroom, National Geographic, Healthy Directions, Rodale, Soundview, and many more. Kim was integral in launching a nutritional supplement company Healthy Directions that went on to become a multi-million dollar business within the first few years, she was the first female copywriter to have a control at Boardroom. Here's a glimpse of what you'll learn: [1:05] Jeremy introduces his guest, Kim Krause. [2:30] What did the alternative health space look...